Eater LA Profiles Superba Food + Bread: Lincoln Blvd's Super-Styled Neighborhood Canteen
Excerpt from Eater LA, by Kat Odell, September 11, 2014:
"I opened this restaurant simply because I wanted to make bread," explains Superba Food + Bread owner Paul Hibler. "And then I learned that you can't just make bread and have it be viable because you have to have something else." And that something else has become Venice, California's newest all-purpose canteen, now an area staple. The design-forward Lincoln Boulevard restaurant offers a little something for everyone, thanks to hours of operation which begin at 7 a.m. and end at 10 p.m. daily.
Hibler has a knack for giving Los Angeles inhabitants something they didn't know they wanted. In this case, a sprawling, sun-drenched community hang serving everything from coffee in the morning through to lunch, dinner, and evening wine. Inspired by images of an old tea factory and tobacco cabin in Japan he saw in the interior design magazine World of Interiors, Hibler trusted architects/designers Design, Bitches (Coolhaus Pasadena, The Oinkster Hollywood) to facilitate transforming these photos into an artful 5,000-square foot community-driven restaurant and bar.
Design, Bitches, made up of architects Rebecca Rudolph and Catherine Johnson, have worked with Hibler since 2009. They met while The Bitches were designing with celebrated Los Angeles architect Barbara Bestor under her namesake brand. Hibler had hired Bestor to shape Pitfire Pizza in Mar Vista, one of the locations of his hip, informal California-style pizzeria. Hibler co-founded Pitfire Pizza in North Hollywood with partner Paul Sanfield in 1997, and that first restaurant marked his foray into the world of hospitality. Since then Hibler has gone on to open six Pitfire Pizza locations in Southern California.
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