Building the "New" Angeles

Playa Vista Site Plan, Brookfield Residential

Playa Vista Site Plan, Brookfield Residential

From The Argonaut Newspaper, 3/12/14

Equal parts retail hub, Silicon Beach hotspot and idyllic suburban enclave, Playa Vista approaches the completion of its great Westside experiment

We live in an age of rethinking.

Information arrives not in mailboxes, but through cell phones. Rideshare apps are replacing taxi meters. Currency is becoming digitized. Consumers with an ever-expanding global reach are instead demanding their food be grown locally.

With its campus-style reinterpretation of the traditional office park, recasting of dense urban housing as Norman Rockwell suburb and plans for a pedestrian-friendly regional entertainment and retail complex to connect the two, Playa Vista is rethinking the way Westsiders live, work and play.

Whether you see its 460-acre, city-within-a-city footprint as an ordered oasis among the chaos of a sprawling metropolis or a plastic reproduction of organic urban life — locals and critics have argued both ways — Playa Vista’s rise from the once desolate former Howard Hughes airstrip along Jefferson Boulevard has yielded a windfall of high-demand commercial and residential real estate in an area erupting with growth.

“This is probably the most sought-after land in America — the west side of Los Angeles at a moment when entertainment is coming back, when technology is soaring,” Los Angeles Mayor Eric Garcetti told The Argonaut during the Feb. 27 groundbreaking ceremony for IMAX Corp.’s $45-million West Coast headquarters being built in Playa Vista….

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