Hollywood Reporter: Silicon Beach Boom Hits the Playa Vista Housing Market


1:14 PM PST 1/3/2014 by Alexandria Abramian

Home theaters and floating stairs in planned-community homes? An exclusive look at Playa Vista's phase 2.

With the second and final phase of Playa Vista development well underway, the 1,000-acre area bordered by Culver City, Westchester and Marina del Rey is poised to offer what might be L.A.’s best live-work commute.

The Campus at Playa Vista, as its three-million-square-foot office space area is known, already houses the likes of YouTube, Facebook, Belkin and ad agencies like 72andSunny on the eastern side of the 1.3 mile area once controlled by Howard Hughes. On the western edge are some 3,100 residences that started construction in 2001 and were completed last year.

Now, an additional 2,800 new homes are currently under construction and will be set to hit the market in phases beginning next month. Like the initial group of housing, these will be a mix of single-family homes, condominiums and assisted living residences, designed by a variety of architects using a variety of elements and materials to give a feel of evolution rather than planned development.

Two of the six new residential neighborhoods will feature a series of high-end houses with optional home theaters and almost 4,000 square feet of living space. When completed, prices for the four- to five-bedroom homes will be in the $1 million range.

Other options include homes with retractable glass walls; “floating” steel stairs enclosed in glass; condominiums with private elevator access to each unit; and plenty of creative design concepts to fulfill the growing need for high-functioning home offices.  

“As the community has experienced organic growth from within – there has been a baby boom at Playa Vista -- families who have fallen in love with the community are seeking more space,” says Alison Banks, marketing director for Brookfield Residential. “In the final development areas, homes have at least three bedrooms and can range up to five. There are more single-family designs with more open concepts, more modern architecture, more tech advances.”

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